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AI-Assisted Market Research, Content Briefs, and Content Strategy
- Duration
- 1-2 days
- Format
- Hands-on Workshop
- Competency Levels
- Role-Based Application
Prepare a content brief, audience research, and campaign ideas.
The Kerjabaik Academy team can discuss the schedule, delivery format, and your organization's in-house requirements.
Request ScheduleLearning Outcomes
- Conduct market research
- Prepare content briefs
- Create campaign ideas
Learning Topics and Activities
- 1.Market Research
- 2.Content Brief
- 3.Content Strategy
- 4.Claim Validation
Designed for
- Content freelancers
- Consultants
- Professional creators
- Writers
Challenges Discussed
- Content briefs lack focus and clarity
- Audience research is not documented
- Campaign ideas are unfocused
Practical Activity
Prepare a content brief, audience research, and campaign ideas.
Practical Deliverables
- Content brief
- Market research
- Initial content calendar
Responsible Use Practices
- Source validation
- Practical deliverable rubric
- Work-context review
Tools and Resources
- ChatGPT
- Gemini
- Microsoft Copilot
- Google Docs / Microsoft Word
- Google Sheets / Microsoft Excel
- NotebookLM
- Perplexity