Main content
Back to Catalog

AI-Assisted Market Research, Content Briefs, and Content Strategy

Duration
1-2 days
Format
Hands-on Workshop
Competency Levels
Role-Based Application

AI-Assisted Market Research, Content Briefs, and Content Strategy equips participants to produce content brief, market research, initial content calendar through hands-on, work-based practice.

The Kerjabaik Academy team will help adjust the schedule, format, and your organization's in-house needs.

Request Schedule

Learning Outcomes

  • conduct market research
  • prepare content briefs
  • create campaign ideas

Learning Topics and Activities

  1. 1.Market Research
  2. 2.Content Brief
  3. 3.Content Strategy
  4. 4.Claim Validation

Designed for

  • content freelancers
  • consultants
  • professional creators
  • writers

Challenges Addressed

  • content briefs are not sharp
  • audience research is not documented
  • campaign ideas are unfocused

Practical Activity

Prepare a content brief, audience research, and campaign ideas.

Learning Outputs

  • content brief
  • market research
  • initial content calendar

Responsible Use Practices

  • source validation
  • output rubric
  • work-context review

Tools

  • ChatGPT
  • Gemini
  • Microsoft Copilot
  • Google Docs / Microsoft Word
  • Google Sheets / Microsoft Excel
  • NotebookLM
  • Perplexity